Tim Cook was an innovator — just not the Jobs kind

The Cook era comes to a close. | Image: Cath Virginia / The Verge, Getty Images Under Steve Jobs, Apple released the groundbreaking products that defined the company. But the company wouldn't be what it is today without Tim Cook's reign of ruthless efficiency. Jobs' legacy has long been written at this point. He was stubborn, unpleasant, and a generational visionary. He pushed the limits of industrial design and brought technologies together in ways that others laughed off at the time. It's an